Some might say that e-mail marketing is dead, but we don’t believe that. And we have the numbers to back it up. Within the early stages of starting a business it is very important to collect as many email addresses as possible.
If you do that right from the get-go, it can save you a lot of time later on in gaining traction. Even if you don’t use them right away, you still have the email addresses of your potential customers, which can give you a jump start once you know where and how to use them. With most platforms it is possible to create custom lists to create different groups of people on your mailing list, so you can send targeted emails to the correct type of client.
Focused on e-commerce, we are partners with leading e-mail marketing platform Klaviyo.
The average Return On Investment (ROI) is $42 for every $1 spent on e-mail marketing.
Shopify users of Klaviyo experience on average $82 ROI for every $1 spent on e-mail marketing and experience up to 60% increase in revenue in the first 6 months of switching over to the platform.
Disrupt the noise to send messages that are timely, relevant and speak your customers’ language.
Using Klaviyo Efficiently Leads to:
- Lower acquisition cost of new customers. Selling via email is a lot cheaper (and easier!) than selling to strangers on Facebook or other Social channels.
- Higher customer lifetime values. Getting customers on your list and keeping the conversation going with engaging and fun emails will result in them being much more likely to buy (again and again!).
- Freedom from an unhealthy dependency on Facebook and Google. Got new competitors for SEO terms? Who cares! Did Facebook change up their algorithm or did their advertising costs just double? It doesn’t matter! With a big list of potential buyers, you can always dial up sales.
- Bigger business valuation. As your email list grows, so does the size of your owned marketing channel. This makes your business more attractive to potential investors.
Building your brand
Email marketing is very important to create a long lasting relationship with your customers and in building your brand. If done successfully, you can easily turn one time customers into loyal ones, creating advocates for your business. Send out promotions, keep them involved with your business and build a bond with them. It is important to have a strategy and regularly send out emails to your subscribers.
To get the most out of your efforts put into email marketing, the strategy needs to be right. And in order for it to be right, your customers need to be segmented based on previous interaction with your brand. To do this with efficiency, we create 12 segments based on customer behaviour and define a core marketing audience. We then create different email flows for different types of people, turning curious subscribers into valuable customers.
The value of your mailing list
Maybe you feel that email marketing shouldn’t be on the top of your list, or maybe you don’t think it is worth spending time and money on. Let us explain why your mailing list is of an enormous value. Not only will the people on the list be confronted with your brand every time they see an email from you, you can also use it as leverage in other areas of digital marketing.
You can send your clients an email which will lead them to your website, or using email to create audiences when using Facebook Ads by targeting people with similar interests. All of this and more, all with the power of your contacts list.
Are you ready to take your email marketing to the next level?
We can set up a whole email marketing strategy for you, then create content for your emails or help you to get more subscribers on your mailing list. We have experience with many email platforms out there so we can give you solid advice on which platform would be the best for your business and budget – be it a drip campaign or e-commerce marketing. Pop us a message today to find out how we can help you.