To get people to take the ‘desired action’ such as buying a product from you or scheduling an appointment with you, you need to direct them through a few steps. We refer to this as the ‘Funnel’. Not everyone will make it to the end of the funnel of course but the more refined your funnel is, you will have more people reaching the end.
What is a Funnel?
The Funnel is the process your visitors go through on your website, after taking the intended action. They turn from someone who is unfamiliar with your business to (hopefully) a returning customer. The length of the funnel depends on your business. Sometimes people will go through the funnel in a matter of minutes, other times it will take them days, and sometimes even weeks to reach the end of the funnel. Mostly this depends on the price of your product or service.
Why do you need a Funnel?
Funnel building is necessary because you need to know which steps people need to take to increase the chance of getting them to the end of the Funnel. You need to guide and encourage people through this process as smoothly as possible so they don’t drop out before they take action. To create a perfect Funnel you need to make sure every stage is clear and all assets that go with all of the particular steps are in place. If you want them to take a specific action there shouldn’t be any doubt about what that action is.
How do we create a Funnel?
We create a Funnel specific to your business. We take a look at the steps people need to take to become a customer. We analyze the steps and see which action needs to be taken for every step to be successful. By doing this we can also spot where people drop out of the Funnel, and how we can change that in the future. We can also try certain methods to recover lost custom using other aspects of digital marketing such as Facebook Ads. If they leave the Funnel without taking the desired action, for example, we can put them right back at the stage where they left the Funnel by showing ads on Facebook.
Need help with your Funnel, or do you want a new Funnel?
Do you want us to take a look at your existing Funnel or do you want more information about how we can help you with creating a Funnel? Schedule a call with us and we will have a look at your Funnel or explain to you what we can do to help you create one.