If we were to tell you that there is an easy way to reach people at those precise moments they are looking for your product or service? Imagine it as someone walking on the high street. They begin to feel hungry, and at that perfect opportune moment your restaurant pops up right in front of them.
In a nut shell, that is what Google Ads gives you the opportunity to do.
- People think of something
- They type what they are looking for into their Browser
- Your business pops up first (either as an ad or organic search)
Google Ads Strategy
Putting it down to that sounds simple. But to be successful at advertising on Google you need to have a solid strategy. The competition is high, the costs can be plenty, and you only really want people to click on your ads if they are going to take the desired action.
Of course it never is possible to only get people to your website who will do exactly what you want, but with a solid strategy in place you can avoid wasting money on the unnecessary, ineffective advertising. To do that we take a thorough look at your business and your goals so we can reach the people who are most likely to take the action you want.
As we mentioned before advertising on Google isn’t cheap, but it can reach potential customers very easily. They are already searching for your product or service, so you don’t need to do any superfluous, unnecessary advertising. To reach them we use ‘keywords’. Loosely speaking, the Keywords used within your landing page will match the search query the client types into the search bar. There are many ways to do this, so we will build a strategy around this while keeping a close eye to test what is working and what is not.
For example, excluding people who aren’t looking for your product or service we include negative keywords which will prevent attracting the wrong people for your business, thus reducing time and costs.
Other factors which will lead to a successful Google Ads campaign
Aside from the keywords there are many other factors to take into account before you start advertising on Google Ads. Without a clear strategy in place the costs can easily mount up, with no real results bringing in revenue. In creating the strategy and setting up the campaign we will take every element of Google Ads into account.
Something that you can do for yourself, and something we’d be more than happy to include in our strategy, is to have a good SEO-score for your website. Google will reward you for high ranking, reducing the advertising costs and getting you higher in both organic as well paid search results.
Do you want your business to show up in the Google Ads results?
We can help you to get your business in front of the people that matter. Curious as to how? First we will make a free audit of your website then following up with a call to see how we can help you. Request your free audit now and receive the outcome within two days to your email. After we send the results we will schedule a call with you.